Maya EtsteiN
SERVICE & PRODUCT desigN
Developing Products, Services, Processes & Strategies
In Order To Improve Complex Systems & The User Experience
Through Human-Centered Design Research & Design Thinking Methodologies
Building Research Plan
Defining The Challenge
Stakeholders Mapping
Recruitment
Preliminary Research
Qualitative research
Data-Driven Design
Literature Reviews
Digital Observations
Benchmark & Trends
Surveys & Questionnaires
Contextual Learning
Ethnographic Research
In-Depth Interviews
Observations / Job Shadowing
Diary Studies
Card sorting
Mood Board
Processing Research Findings
Extracting Insights & Barriers Identifying Opportunity Areas
Mapping the system
Customer Journey
Mental Map
Personas
Ideation workshop
Prioritize Concepts
Usage Scenario
Prototyping (Lo-fi/Hi-fi)
Usability Testings
Extracting Insights
R&D
Research Preparation
Collecting Information
Extracting Insights
Ideation & Prototyping
Let's talk and understand the stakeholder's motivations, goals, pain points & behavior pattern trends
