SERVICE DESIGN

IN-DEPTH RESEARCH

Education & Companies

IDEATION WORKSHOP

Working on a challenge

CREATIVE THINKING

Workshops

Anchor 2

IN-DEPTH RESEARCH

The study is divided into four main parts which together enable the development of Products, Services, Processes & Strategies in order to improve systems and people wellbeing.

More about the process

Education at the Academy | Florence Project

Founding partner, curriculum manager, and leading lecturer

in the Bezalel Design and Innovation Lab at Soroka Hospital.

In the largest medical center in southern Israel, we established a live lab for the research and development of projects that aim to improve the human experience within the hospital. The process is based on a human-centered design that takes into account different perspectives of a variety of stakeholders within the system such as patients, family members, and medical staff.

Students accepted to the program from all design departments in the Bachelor's and Master's degree programs at Bezalel Academy of Arts & Design and studied 4 days a week, 8 hours a day - In this way, we create with Soroka a deep relationship that leans on professionalism and trust so the cooperation is strong,er and can lead into better solutions

The satisfaction index increased by 48%!

Directed by: Michal Eitan, Maya Etstein, Tamar Roemer. March - July 2021

Listen to me on the podcast - D.TALKS

Small businesses in the Arab authorities following the Covid-19

How can we help small business owners in Arab authorities for business development in light of the Covid-19 crisis?

Internship program on behalf of Bezalel in collaboration with Elka - JDC Israel

Improperly functioning Internet infrastructures, cultural barriers, and a special community fabric have led to an app that combines the physical and digital worlds.

The project was transferred to EY for further development and directed by: Sarah Oslander, Roee Bigger
Presenters: Maya Etstein, Michal Fraifeld. May - September 2020.

Preliminary Research	Preliminary Research	Preliminary Research
Preliminary Research	Trends	Trends
Trends	Trends	Extracting Insights
Extracting Insights	Extracting Insights	Extracting Insights
Field research	Interviews and observations through Zoom	Extracting Insights
Extracting Insights	Identifying Opportunities	Ideation Workshop
Ideation Workshop	Ideation Workshop	Delivery of a content document
Usage scenario	Usage scenario	Usage scenario
Usage scenario

Private health insurance

How can we help private health insurance policyholders examine whether their policy is optimal for them and make decisions accordingly?

Service design lab in collaboration with the Capital Market Authority, Insurance, and Savings

Presenters: Maya Etstein, Michal Chen Shachnai, Shira Shoval, Shay Assor.

Directed by: Sarah Oslander, Amir Hoshia, Rotem Fish. October - December 2019.

The Challenge	Research	Preliminary Research
Digital Observations	Extracting Insights	Personas
	Customer journey	Ideation Workshop
Ideation Workshop	Ideation Workshop	Ideation Workshop
Selected Concepts	Prototype for the chosen concept	Prototype for the chosen concept
Prototype for the chosen concept	Product Values

BEAT | Your mental health mirror

BEAT is a Biofeedback device that reflects mental state,and helps to improve it, by listening to heartbeats in real time.

In-depth research has dealt with the worlds of design, technology and science and has included all stages of research and development - from literary review, Surveys, interviews with experts and stakeholders, observations, working prototype (Device and App), usability testing and up to business plan.

Final project at the M.Des Industrial Design, Bezalel Academy of Arts & Design, Directed by Sharon Paz. August 2020.






Preliminary Research	Field research	Sketches and Prototypes

Anchor 3

IDEATION WORKSHOP

An ideation workshop is an important step in developing and improving a product, service or strategy in an experiential, fun and very effective way which deepens the empathic connection between the different stakeholders in the company.

The workshop is up to 4 hours and includes a preliminary process with the company for the purpose of defining the main challenge, understanding the barriers and opportunities. We will also assemble together a multidisciplinary team to get different perspectives and diverse ideas. (suitable for 5-15 people)

The final product of the workshop is a pool of original ideas that can be further developed through field testing by prototypes, interviews, observations, etc.

Florence Project at Soroka Hospital	Florence Project at Soroka Hospital	Florence Project at Soroka Hospital
Florence Project at Soroka Hospital	Florence Project at Soroka Hospital	Florence Project at Soroka Hospital
Florence Project at Soroka Hospital	Florence Project at Soroka Hospital	Florence Project at Soroka Hospital
Florence Project at Soroka Hospital	Florence Project at Soroka Hospital	ISDS, International Security & Defense Systems
ISDS, International Security & Defense Systems	ISDS, International Security & Defense Systems	ISDS, International Security & Defense Systems
"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center	"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center	"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center
"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center Sustainability course led by Yaeli Etstein	IMG-20191214-WA0023	IMG-20191214-WA0035
6.3

Anchor 4

CREATIVE THINKING WORKSHOP

A creative thinking workshop is based on a design thinking approach and is designed for formation days in order to provide the company's employees with theoretical knowledge and practical experience in the field of innovation and technology in a fun and experiential way.

The workshop lasts 6 hours and includes a lecture, creative thinking exercises and a challenge that lead to teamwork, mental flexibility, technical abilities, fine storytelling and empathy.
(suitable for 8-20 people)