IN-DEPTH RESEARCH

Education & Companies

IDEATION WORKSHOP

Working on a challenge

CREATIVE THINKING

 Workshops

 

IN-DEPTH RESEARCH

The study is divided into four main parts which together enable the development of Products, Services, Processes & Strategies in order to improve systems and people wellbeing.

Education at the Academy | Florence Project 
Founding partner, curriculum manager and leading lecturer
in the Bezalel Design and Innovation Lab at Soroka Hospital.

In the largest medical center in southern Israel we established live lab for research and development of projects that aim to improve the human experience within the hospital. The process based on human centered design that takes into account different perspectives of a variety of stakeholders within the system such as patients, family members, medical staff.

Students were accepted to the program from all design departments in the Bachelor's and Master's degree programs at Bezalel Academy of Arts & Design and studied 4 days a week, 8 hours a day - In this way we create with soroka a deep relationship that leans on professionalism and trust so the cooperation is stronger and can lead into better solutions

Directed by: Michal Eitan, Maya Etstein, Tamar Roemer. March - July 2021

Small businesses in the Arab authorities following the Covid-19

How can we help small business owners in Arab authorities for business development in light of the Covid-19 crisis?

Internship program on behalf of Bezalel in collaboration with Elka - JDC Israel

Improperly functioning Internet infrastructures, cultural barriers and a special community fabric have led to an app that combines the physical and digital world.

The project was transferred to EY for further development and directed by: Sarah Oslander, Roee Bigger
Presenters: Maya Etstein, Michal Fraifeld. May - 
September 2020.

Preliminary Research

Preliminary Research

Preliminary Research

Preliminary Research

Preliminary Research

Preliminary Research

Preliminary Research

Preliminary Research

Trends

Trends

Trends

Trends

Trends

Trends

Trends

Trends

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Field research

Field research

Interviews and observations through Zoom

Interviews and observations through Zoom

Extracting Insights

Extracting Insights

Extracting Insights

Extracting Insights

Identifying Opportunities

Identifying Opportunities

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Delivery of a content document

Delivery of a content document

Usage scenario

Usage scenario

Usage scenario

Usage scenario

Usage scenario

Usage scenario

Usage scenario

Usage scenario

Private health insurance

How can we help private health insurance policyholders examine whether their policy is optimal for them and make decisions accordingly?

Service design lab in collaboration with the Capital Market Authority, Insurance and Savings

Presenters: Maya Etstein, Michal Chen Shachnai, Shira Shoval, Shay Assor.

Directed by: Sarah Oslander, Amir Hoshia, Rotem Fish. October - December 2019.

The Challenge

The Challenge

Research

Research

Preliminary Research

Preliminary Research

Digital Observations

Digital Observations

Extracting Insights

Extracting Insights

Personas

Personas

Customer journey

Customer journey

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Ideation Workshop

Selected Concepts

Selected Concepts

Prototype for the chosen concept

Prototype for the chosen concept

Prototype for the chosen concept

Prototype for the chosen concept

Prototype for the chosen concept

Prototype for the chosen concept

Product Values

Product Values

BEAT | Your mental health mirror

BEAT is a Biofeedback device that reflects mental state,and helps to improve it, by listening to heartbeats in real time. 

In-depth research has dealt with the worlds of design, technology and science and has included all stages of research and development - from literary review, Surveys, interviews with experts and stakeholders, observations, working prototype (Device and App), usability testing and up to business plan.

Final project at the M.Des Industrial Design, Bezalel Academy of Arts & Design, Directed by Sharon Paz. August 2020.

Preliminary Research

Preliminary Research

Field research

Field research

Sketches and Prototypes

Sketches and Prototypes

 

IDEATION WORKSHOP

An ideation workshop is an important step in developing and improving a product, service or strategy in an experiential, fun and very effective way which deepens the empathic connection between the different stakeholders in the company.

The workshop is up to 4 hours and includes a preliminary process with the company for the purpose of defining the main challenge, understanding the barriers and opportunities. We will also assemble together a multidisciplinary team to get different perspectives and diverse ideas. (suitable for 5-15 people)

The final product of the workshop is a pool of original ideas that can be further developed through field testing by prototypes, interviews, observations, etc.

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

Florence Project at Soroka Hospital

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

ISDS, International Security & Defense Systems

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

"Sustainability in the community", Faculty of Marine Sciences at the Ruppin Academic Center

Sustainability course led by Yaeli Etstein

IMG-20191214-WA0023

IMG-20191214-WA0023

IMG-20191214-WA0035

IMG-20191214-WA0035

6.3

6.3

 

CREATIVE THINKING WORKSHOP

A creative thinking workshop is based on a design thinking approach and is designed for formation days in order to provide the company's employees with theoretical knowledge and practical experience in the field of innovation and technology in a fun and experiential way.

The workshop lasts 6 hours and includes a lecture, creative thinking exercises and a challenge that lead to teamwork, mental flexibility, technical abilities, fine storytelling and empathy.
(
suitable for 8-20 people)

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

Creative thinking workshop for Visa Cal, in collaboration with Impact Labs

LET'S TALK 

Want to hear more details about more projects? Let's talk !