Develop Products, Services, Processes and Strategies
In order to improve complex systems and the user experience
Through Human-Centered Design Research & Design T
hinking Methodologies

Research Preparation

Building research plan

Preliminary research

Recruitment of participants

Coordination of fieldwork

Designer Notebook
Collect Information

Interviews

Observations

Data collection

Designer Notebook
Extracting Insights

Information processing

Extracting insights

Identifying opportunities

Personas & Customer journey

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Ideation 

Ideation workshop

Prototyping

Tests

R&D

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Research Preparation

Collecting Information

Extracting Insights

Ideation & Prototyping

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